The Thar Roxx is priced at Rs12.99 lakh for its entry-level model MX-1 (petrol)
Mahindra and Mahindra, India’s fourth-largest automaker, has launched the Thar Roxx on Independence Day. The company aims to strengthen its position in the luxury SUV market.
The Thar Roxx is priced at Rs12.99 lakh for the entry-level model and Rs13.99 lakh for the diesel version (ex-showroom). Higher-end variants will have their prices announced later.
“We want to be the number one brand in the above Rs12.5 lakh category in three to five years,” said Rajesh Jejurikar, CEO, M&M.
The Thar Roxx is designed to cater to the luxury segment with features like panoramic skyroof, advanced safety features, and premium audio.
Bookings for the Thar Roxx will open online and at Mahindra dealerships from October 30, and test drives will start from September 14, 2024. Deliveries will begin this Dussehra.
The Thar Roxx is being built at Mahindra’s advanced facility in Nashik and features a combination of head-turning design, refined drive, and advanced technology.
“This is a new era of refined body-on-frame SUVs,” said R Velusamy, President, Automotive Technology and Product Development, M&M.